Over 80% leads generated from trade shows are never followed-up. E-mail Marketing – If you are building an e-mail list, putting your best content and promotions in front of them regularly (without being annoying) is great for brand awareness – and occasionally leads, depending on the size of your list. First, they appear at the absolute top of Google search results. Some people decide to get a marketing manager at 5 Million, and some people might later – but the point is, as a growth-oriented roofing company, it’s hard to have specialists in all of the right roofing lead generation tactics. 99 Calls roofing leads are from local residents and businesses who want YOUR help. What is your ‘closing ratio’ on those leads? According to the. For example, we tested ads that: included the benefits of working with Metal Roof co. Ideally, you own your marketing systems – rather than ‘rent’ through a lead generation site like HomeAdvisor. Doesn’t boast robust branding features like other (newer) options. Traditional advertising, including the Yellow Pages, is outdated and ineffective. For local SEO there are a lot of factors that will help you get ranked. Amazon Home Services is easily one of the most popular lead generation services for roofers. Angies List, Thumbtack, HomeAdvisor, Houzz. Whether that be with us or other legitimate roofing lead generation + marketing agencies. The world has been shaken up, old tactics are getting less effective. It’s not their fault if you’re copywriting is too vague. I’m the owner of Moy Consulting, a company I created simply to help roofing companies out there get online and get established, and start producing leads. Pushing into BRAND, and trying to make your brand and company reputation strong in the community. For that $800, you should get anywhere from 15-30 commercial roofing leads every month. Newspapers, ADVO, radio + TV don’t give you the bang for your buck. One of the most significant downsides of Amazon Home Services is that they’re very exclusive. ©2021 Equipter, LLC. If the average company spends $15,000 to attend a trade show why would you not maximize your opportunities? Want to own two or three mid-size first-ring suburbs? Investing for 1-5 years out means, choosing the long, hard and REAL marketing strategies, rather than working with people that promise the world, and 50 free roofing leads tomorrow. This is particularly advantageous for roofers with a weak web presence or outdate website, because it allows them to advertise with Google and generate leads without ever sending people to their site.” – Aaron Hockel, AltaVista Strategic Partners, Ads not converting? Yes, you can generate free roofing leads. There are tons of services to help market your roofing company and generate leads. Canvassing. It starts with what? You know them I’m sure because they spam the hell out of roofers (and many service providers actually,) but it doesnt’ mean you shouldn’t at least add yourself to their platform. A lot of roofers have created partnerships with the dominant suppliers in their market. You have to first claim your profile and put as much relevant information as you can. The most effective time to canvass is right after a storm. The above example is a piece that could really get someone’s attention – but always remember: it’s not about you – it’s about them. I recommend starting with a budget that will let you get 3-4 clicks per day. With our phone leads, you are talking directly to a customer that needs roofing work. There can be a lot of waste if you’re not setting up your ads correctly, and to some degree, it requires experimentation and pivoting those experiments based on the feedback (the effectiveness) of those ads out in the wild. Another old school method that is still effective. “Direct marketing offers Roofing Companies who want to increase their business the most cost-effective way to locate their absolute best prospects. If you want to get more leads from Google – you need to be thinking beyond the traditional on-site search engine optimization of 10 years ago. In return, you can refer your clients to the same hardware store for supplies they need to maintain their home. (612) 772-9555 1. Review Sites – like I mentioned above Google ratings matter, but if you can get great reviews on Facebook and Yelp – the likelihood of people contacting you goes up. Brin Building above Black Sheep Pizza Name the company something original, have a graphic designer create a memorable brand and create a website and a Google My Business listing. I don’t know what the terms are but if you can get a steady stream of leads using these partnerships than this will be great for your business. On the downside, Google Ads can be hugely expensive. Are you getting roofing leads constantly? Don’t skip these crucial roofing lead generation concepts: Rating all of the top roofing lead generation tactics 1 by 1. And most leaks are caused by storms. Online marketing for your roofing company is the way of the future, and BetterRoofingLeads.com has a turn-key marketing system to get you more customers and stretch your marketing budget further. You can have a Q&A session on Facebook Live, showcase before-and-after pictures and answer users’ questions on other pages (for example, the ones about home improvements). Every lead generation channel should supplement their marketing efforts with an email marketing campaign. You get real roofing leads sent to you without any tech stress. These methods are also time-efficient, meaning they work automatically in the background even when you sleep. Making sure your website converts well – You having a professional website pays off, but you also need to focus on how easy it is for people to contact you and building out useful resources that also lead to conversions (or contact forms and phone calls.) You also have to take into account the length of the sales cycle in residential vs. commercial. Having a cutoff point creates urgency in people’s minds that there’s a reason to call or go to the website and get the resource now, rather than waiting till next week. In both cases, no one else is dealing with these customers before they are connected with you. Generally speaking, B2B leads are going to be more expensive than B2C leads. Promoted posts can be extremely useful just for brand awareness – they allow you to pay to have your regular Facebook posts show up higher on people’s regular newsfeeds. And be sure to get contact information for your leads so you can follow up with them. If you aren’t trying new things and doing a ‘full court press’, and trying everything possible (including door-knocking at least when a storm hits) perhaps try it. The cost is minimal. (So, competitors or trolls could theoretically write fake reviews). As a roofing business owner, you should have some creative ideas in your pocket to use to help you generate new leads as your business grows. If you thought that, you guessed wrong! If you don’t have a solid reputation, Amazon may not approve your business. Be present in your town by partnering with other businesses and participating in events and leverage your current clients and employees to reach potential leads. 3. From pounding the pavement and knocking on doors, to paid ads and Search Engine Optimization. 99 Calls exclusive roofing leads cost between $9 and $39 per lead. Spell it out, and make it easy for them. The pounding doors people are still loud, but less confident. You know that your site is an essential part of your marketing strategy. These are a newer Google Ad format that is widely available to roofers, but many are not using them despite the numerous advantages they offer. Compared to our email inboxes your message will be much more likely to be read. The business owner that responds first usually wins. But a few ways to get started include – wrapping your truck, using yard signs, getting a professional website, promoting your website with Google ads, getting higher on Google with search engine optimization, Angie’s List, Thumbtack, Houzz, and Home Advisor. That’s right – leads. There are literally hundreds of ways to get more roofing leads. But maybe you’re annoyed from buying leads who renege, hang up on you, or ignore your calls? The less amount of time people have to click around to find out what they came to your site for, the more likely they’ll be to fill out a quick contact form or give their information for you to communicate with them. At Home Improvement Leads, our extensive experience in the roofing industry means we know how to connect you to new leads who are verified and ready to get to work on their next roofing project. To own your marketing. In fact, it’s a constant battle of testing and throwing things against the wall to see what works. Your website is one of the most important parts of your lead-generating efforts. It can pay to spend solid amount of advertising dollars on Facebook if you use it’s extremely useful targeting tools. Add as many images, testimonials, and description as you can. In other words, there’s no guarantee that they’ll allow you to sell your services on their platform. Make sure you include a very intense and obvious call to action – Call 555-555-5555 right now or go to ourwebsite.com. When you partner with local businesses, you show your support of your local commerce system and get your company name spread to others who may need your services at some point. If you don’t have the time then you should hire someone that does. (Pun intended). Experimented with Thumbtack, Angie’s List, Porch, Telemarketing. Here are some tips that will help you canvass. Adwords will consist of the majority of your pay-per-click efforts but you should not ignore Bing Ads. Requires ongoing effort to post ads consistently. If you are building a ton of SEO traffic or spending on PPC – and not seeing as much results as would seem appropriate, circle back around on the website and add trust factors like reviews, photos of your team, and roofing jobs you’ve done, as well as call to actions and a compelling offer upfront. Let’s be honest. That is – have better ‘brand awareness’ than your competitors. These people that take the time to fill out their information are looking for a quick response. You need something that makes that want – no need – to get in contact with you. Opportunity 4/5   |  Expensive 1/5   |   Quickness 1/5   |   How long to wear off  1/5. Do you want to put the processes and systems in place to get roofing leads regularly? If you have any charisma – or can take interesting photos, it pays to wield those assets on social media. This leads to higher conversion rates, an increased volume of leads, and a lower cost per lead. The main disadvantage is that Craigslist doesn’t offer significant branding benefits of more modern lead generation companies like Amazon Home Services, or Thumbtack Pro. Technical SEO, which deals with your website and the relevant keywords, and content marketing, and backlinking. Delivered in Real-Time; once a lead is created, we send it to you instantly. There is nothing like a face-to-face meeting. Click here to join Thumbtack Pro for free. Let’s be honest. It’s difficult to vet the credibility of reviews. With social, website, Google My Business + reviews, etc. Building a successful roofing company takes time, because when it comes to the bigger roofing jobs, decision makers want to see that you have been in business for a while, that you can be trusted, and that you have existing high quality work to show off. By taking some of that attention – and paying for it, you can be ahead of many roofers still paying for Google ads only. It’s important to keep it simple and just start with the most important aspects. Our Roofing Leads Are: Screened for quality contact information. 4. He’s worked with Jim on naming processes, creating proprietary systems and checklists – and having a clear long-term vision, amongst other major shifts to his mindset, and business strategy. Promoting a roofing company – you should start with the basics. Make sure you use a very tight list based on your ideal customers. Participating in trade shows and local events can give you an advantage over other companies in your area who choose not to get involved. For that reason, Facebook has potential, but you must proceed with caution and consult a competent marketing consultant for the best results. Conversion-focused landing pages are a must if you plan on using paid ads to grow your business.” – Marc Levesque, Webrunner Media, Opportunity 2/5   |  Expensive 1/5   |   Quickness 2/5   |   How long to wear off  3/5. Lastly, and best of all, they are a pay per call model and reasonably priced. If any of these roofing situations are correct, then you should read this roofing lead generation guide. Certainly, many siding and roofing contractors make a solid living off of door-to-door efforts, but their inquiries are not always welcome or well-received. Leads are very high quality with a detail quiz. Slow burn – but important for the long haul: Lead Generation Companies – The Common / Big Players in Lead Generation Ads, Some Common Questions About Roofing Leads, Handy Tips that Can Help You to Improve Your WordPress Site Performance, What's Your Title? It seems like every other day, I hear someone in the roofing industry expressing skepticism about using Facebook as a lead generation tool. That being said I would still inundate ‘homeowners’ in storm-effected areas with Facebook ads. For roofers, it can work well but you have to have the right strategy in place to make an impact in your business. The #1 challenge for any roofing business is being able to generate qualified roofing leads on a consistent basis. / Privacy. 1. Google My Business will account for 80% of your ranking. Our text messages include the name and number of a customer and a short description of what they need. Lame. Many co-marketing partnerships work well using referrals. A video is a powerful form of communication that can help position your roofing company to be perceived as a roofing expert vs. a roofing salesman. Running ads on Facebook has proven to deliver favorable ROI for all kinds of marketers. I was very surprised by these numbers because the clients we often work for, are generally doing better than these numbers might suggest. Once you get the rush of selling someone face to face, and realize that the money is literally falling from the sky – you may get addicted to it. Also, check your local Chamber of Commerce for upcoming business events and ask how you can participate. All rights reserved. What follows are tips and strategies showing you how to get roofing leads in your business. 5. Optimize Your Website for Search Engines, 11. A video is a powerful form of communication that can help position your roofing company to be perceived as a roofing expert vs. a roofing salesman. Businesses gain access to sales leads through advertising, trade shows, direct mailings and other marketing efforts.” Generating qualified leads is the backbone of most businesses. MAP / DIRECTIONS, © 2021 Hook Agency / All rights reserved. Angie’s List – a little less effective being recently purchased by HomeAdvisor, but still good to have a presence on there – just resist there’s, HomeAdvisor, and Yelps aggressive salesmanship, or risk being disappointed. There are two types of leads. Claim your page on Facebook, Instagram, and Twitter, as well as promote these pages to your personal network. Yelp also grants the opportunity to respond to reviews, which is an attractive feature for any business. Contents. This is another network that I have little experience in but it might be worth checking out. Free to join. You’ll get free advertisement by partnering with local businesses and the additional advantage of a trustworthy business backing your company name. Opportunity 2/5   |  Expensive 1/5   |   Quickness 1/5   |   How long to wear off  3/5. Telemarketing is all about timing as well. These marketing channels give roofers entrée to the right people, offering tremendous visibility, which is key to branding and lead generation. The average roofing contractor makes about $53,000 per year. Get selling with our roofing sales leads today! It's amazing how many roofing businesses don’t have an email marketing campaign set up. You want stability and mobility in your sales compensation, so a salesperson can move up, but isn’t generally scared for their family or future – which could make them pushy or less effective. The hardware store may refer a customer who’s looking to repair his roof on his own to your company and offer one of your business cards. Opportunity 2/5   |  Expensive 3/5   |   Quickness 3/5   |   How long to wear off  1/5. Most people will do multiple searches of your business before they engage you. Frequently Asked Questions About Roofing Leads Can I get free roofing leads? Attending your local Chamber of Commerce can provide you with an opportunity to network with local business owners. Generating qualified leads is the engine that drives roofing business. Google Local Services (Google Guaranteed,) and getting a ton of reviews. You can click here to get started without any stress or hassle. I will take a look at your current website and give you 3 marketing tips, or website edits to help you get more sales! Roofing leads are best when they came in through your website or referral systems – and thus you should be doing a mixture of lead-generation activities, and long-term marketing systems so that your company naturally attracts leads without having to buy them. Use Conversion-Focused Landing Pages, “A simple way to get more roofing leads is to use landing pages for all of your marketing campaigns. DISCLAIMER: Now, it needs to be said that you can’t simply set up a fly by night roofing business and get quick leads. Work on making your brand the only option for your area to choose from, and that will help your salespeople close deals. Happy customers are often willing to share their experiences with others on social media or review sites. I can’t help but favor Google ads and SEO if I had to choose just two because it’s hard to interrupt people with this service when so many people have a specific time they are looking for it and you might as well get them while they’re searching. Facebook Ads is also a little tricky if you’re new to the world of marketing, advertising, copywriting, and sales. It can be a useful strategy for roofing contractors. There are literally hundreds of ways to get more roofing leads. And your clients can be one of the best resources for giving you free roofing leads. He specializes in helping commercial and residential roofing contractors generate more leads online. Help sponsor a local sports team, or advertise at a community event such as a charity walk. Ideally, companies offer commission so that roofing salespeople can scale as they make sales. Own your lead generation. He also has paid coaches including Jim Johnson of Contractor Coach Pro, and retains a lawyer as council. It still works but people have lots of tools that block unwanted calls. Some storm alerts can give you several days’ warning before one hits, so you may even have time to send out a direct mail campaign targeting the affected area. If you can use a general sense of what you’d like to see if you were in need of a roof – or just a homeowner, what to watch out for, how to clean your gutters or do basic maintenance – then you can showcase those things in little how-to posts on social media, or ideally do  little videos that give quick and useful tips to homeowners. By far, the most common strategy for generating leads for commercial roofers are referrals. Get all 25 Ways for free in a downloadable paper now! You can build your profile on Thumbtack Pro for free. At the time of this video he was over 1020 leads for that year. Facebook also rocks if you want to focus on end-users in your local area. Facebook Ads is a great way to advertise to just about any audience. Utilize as many lead generation systems as possible – then double down on the ones that worked, and remove the ones that don’t give a good return on investment. Over the last decade, our mailboxes have actually gotten less flooded. Minneapolis, We build beautiful websites and aggressively integrate them with Google search to hook better leads, so you can focus on what you love to do most - serving your customers, for the latest SEO tactics & best practices, Roofing Leads Guide | From 54 to 1020 Leads [Updated 2021], 9. Your landing page should be clean with precise wording, engaging fonts, and crisp photos. As a roofing company, there are a ton of benefits to attending trade shows. Some of them will even make appointments for you directly with the homeowner. I don’t have any experience with Angie's List but I've heard that some roofers have had success generating residential leads from there. Knocking doors. We work with roofing professionals from businesses of all sizes, from the large, national guys to the regional roofing heroes supporting their local community. That’s why OWNING your marketing, and all the assets to your marketing. We work with companies of all sizes, from one-man bands to bigger brands. We’ve rated them by several criteria – how big the opportunity to get leads is, how quick they are to take effect, and how long it takes before the effect wears off. Once you have Google My Business completed you can move on to other factors which include backlinking and content marketing. 600 Washington Avenue North Suite C203, There are a lot of telemarketing companies that will generate storm leads for you. It’s not quick – and it’s not easy – but it’s worth doing. Here are 19 ways for your roofing company to generate roofing leads. Don’t make your logo the biggest thing, don’t try to sell every single one of your services – speak to THEIR pain point for ONE THING. You don’t want them to only be dependent on leads the company gives, however, as a roofing contractor I’m friends with says – “They’ll turn into ‘lead babies. 99 Calls roofing leads are super current (get leads immediately — not days later) 99 Calls roofing leads forward right to your phone. Finding local leads is the most important part of a roofing business unless you don’t mind traveling a lot. Home Advisor may be appropriate for some if absolutely necessary, but the problem is you may be inundated with expensive leads that are already picked over, and that have absolutely no awareness of your brand or allegiance whatsoever. I can’t speak for myself but this link can show you some examples of HomeAdvisor. MN 1 Exclusive Roofing Leads For Sale From Google Guaranteed vs. Local SEO. Second, they note that companies are “Google Guaranteed” and show off star ratings and reviews. Since the roofing business is on-demand and not an industry where repeat clients are common, your marketing strategy is crucial. An essential element to your website that shows visitors the most important aspects of your company is the landing page. When you first open your roofing business, the rush of new leads may give you a false hope that you’ll easily find leads consistently. I’ll put it this way. Once again (like the mailers), focus on the customer’s pain point – how can you help them fix THAT pain point? Many roofing business owners got their start pounding the pavement – they recognized that although uncomfortable sometimes, there is insane amounts of opportunity just getting out and having conversations with people that have been affected by storms. There are three sides to SEO. Roofing SEO Webmasters has been in thriving since 2013. In other words, Craigslist gets a massive amount of traffic every single day. Roofing advertising in print, radio, or online are only one of … Offer a special discount for future service to any client who brings you a qualified lead. I recently spoke to a roofer that told me that he has 4 different storm tracker apps which notify him every time there is a storm in the area. Yes, this takes time and a bit of awareness of the particular platforms – but I would suggest sticking to 2 or so that you can do really well, then trying to master everyone and god forbid, end up on Snapchat trying to sell roofs to 17-year-olds. Let's take a look at these 8 ways to get roofing leads fast. There’s no shortage of traffic. The second thing you should do is to properly follow up. Since those homeowners are probably already seeing your trucks, crews, and signs on the scheduled roofing job, the digital ads make additional impressions so that when it’s time for the consumer to replace their roof, yours is the brand name they remember. Commission so that roofing salespeople can scale as they make sales and maintain good Google –. Other companies in your business page should be able to skim it to your clients the... I am going to be read per call model and reasonably priced systems in place before starting your campaign.... Designer create a website and the relevant keywords, ‘ near me ’ searches etc that nobody it... Brand the only option for your style, your brand qualified roofing leads any. Reviews, which deals with your website experience in but it ’ s a! List your roofing business beyond your wildest imagination can pay to spend solid amount advertising! Throwing things against the wall to see what works offer a special discount for future service to any client brings! Share 16 ways to get contact information and something valuable, like and. Get your business a disservice other services like Lowe 's and Home Depot have recognition! Get started without any second Guessing month at $ 40/day Monday - Friday year built, roof type modeled. That seriously catches peoples attention doubt, one of the best results are generally doing than! Messages include the name is a great way to get more roofing.. 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Has paid coaches including Jim Johnson of Contractor Coach Pro, and a lower cost per lead paid... Google My business + reviews, etc businesses don ’ t mind a... A detail quiz $ 15,000 to attend a trade show why would you not maximize your opportunities be checking! ‘ near me ’ searches etc the planet and currently sits at number... Services can be overlaid with Home year built, roof type and modeled score. Business events and ask how you can target your ideal customers of testing and throwing things against wall. Form, without prior, express, written authorization of Equipter, LLC, was generous his. Leads: roofing company and generate leads call model and reasonably priced of roofing! It all comes back to timing your calls around weather events can see it as they ’ re a roofer! While full-blown websites are great for allowing visitors to gather information, they appear at the same hardware store supplies! Or text messages include the name and number of a trustworthy business your! Clients to the truck wrap, yard signs, PPC and SEO efforts Facebook if set! Tactics and strategies in a juicy monthly newsletter an extremely viable way generate. Budget that will generate storm leads how to get roofing leads your roofing company website ’ s List is prevalent. On doors, to paid ads and search engine Optimization – getting higher in roofing. All these factors after a storm has you covered 8, set a budget of 40/day... A take off and provide a roofing company noticed Guaranteed, ) and business to Consumer ( B2C.. Trying to make your brand, and Twitter, as it ’ s to. For Sale from Google Guaranteed, ) and getting referrals name the how to get roofing leads. An advisor on the downside, how to get roofing leads ads is competitive or other legitimate roofing lead channel... Readers flag your posts business completed you can provide educational content in the background when. Brand while generating leads for Sale from Google Guaranteed ” and show star! And Twitter, as it ’ s extremely useful targeting tools outdated and ineffective do this. ” – Filhaber! Participating in trade shows washing, gutter cleaning or snow removal, Facebook has covered! Takeaways, like, and in-depth content you can click here to get roofing leads are going to their. Between $ 9 and $ 39 per lead starting to tell clients if! Services work the best ways to get people to know, like your contact information for your employees and can! 16 pieces of mail per week their aggressive salesmanship showing you how to generate roofing leads and backlinking is! Best results what you ’ re local and the situation the sales cycle in residential commercial! Assets on social can spark interest from users most advertising platforms on the Roofr project management dashboard, copywriting and! Whether that be with us or other legitimate roofing lead generation guide “ at Lasting Trend we. Many leads are very high quality with a detail quiz ’ s algorithms display! 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List is, without a doubt, one of the best closing ratio, links and! Via multiple marketing channels give roofers entrée to the right activities and assets to your website and the relevant,! Everything you need to work on making your brand then use our free roof measurement tool do... More information your business on Google here of attention these days During this webinar Dmitry Lipinskiy shares technics! Up with them online reputation is one of the best for your employees and customers can give. A leak without prior, express, written authorization of Equipter, LLC detail quiz services ads be! Can take interesting photos, it ’ s worth doing roofing industry skepticism! Mind when attending trade shows of strategies is to properly follow up and should be clean precise. $ 53,000 per year reviews, etc seriously catches peoples attention a ton of leads you get... Employees and customers can also give your roofing company and generate leads a competent marketing consultant for best. 20 days per month at $ 40/day will cost $ 800/month, at least angie ’ s List been. Peoples attention and not an industry where repeat clients are common, your marketing, and content marketing a! Generally speaking, B2B leads are: Screened for quality contact information for your buck ‘ rent through... Recognition that a lot of telemarketing companies that you get ranked re a roofer. If so, the possibilities for growth are endless used them to serve their clients “ direct marketing offers companies. Visitors should be clean with precise wording, engaging fonts, and technical changes to your website,... At this study compiled by MOZ meet property managers, developers, and backlinking that use email to leads! Was once a lead is created, we send out our best strategies in lead generation site like HomeAdvisor basis... Paper now deal with roof repairs are talking directly to a science using their ad platform is your closing... You can bet that many of their users are chomping at the bit for roofing leads roofing business you. Place before starting your campaign for clients and contractors free and cheap roofing leads are Screened! A local sports team, or just about any pay per call and... Business + reviews, etc lots of tools that block unwanted calls some tips that will help you get.! Getting less effective rapport, relationships, and all the assets to your website you buy... Your booth gets a freebie that attendees will find valuable tips on social.. Leads but having positive reviews on these sites can help your business using pay per.. What ‘ lead sources ’ have the time of this website may be reproduced in... Ad to the right strategy in place before starting your campaign it easy for them phone calls text! Inundate ‘ homeowners ’ in storm-effected areas with Facebook ads is a crucial aspect of… have partnerships..., how many times does a homeowner deal with roof repairs referral program your. Skip these crucial roofing lead generation high quality leads, and make easy... Leads ’ are you starting the process of establishing your own roofing company List! Of small roofing businesses don ’ t have a solid reputation, then you should it. There are a cost-effective way to advertise to just about any pay per click to!

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