The client finds out, however, that the stations have no standard fees for various spot lengths. Add the garlic and fry, stirring frequently, until garlic is lightly browned. A young lad from Cockermouth, Cumbria, wrote to the prime minister asking if the government had "thought about Santa coming this Christmas". Course Hero is not sponsored or endorsed by any college or university. This indicates that the magazine uses audience selectivity based on . A reputed lifestyle magazine finds out that the number of its subscribers is declining, and the reason for this is that the magazine is published monthly. Creative constraints and cluttered environment. Printing a newspaper on digital presses is affordable, fast and flexible for any type of projects. 7, 56410 Montabaur, -, mit Öffnungszeiten, Anfahrt, und Erfahrungsberichten. A company sells exotic herbs and spices for cooking and wants to use television to reach a narrowly defined market of people interested in the culinary arts. True, b. 3. a. Aero-Dienst gewinnt Bombardier Excellence Award zum sechsten Mal Weiterlesen. Their expansion into digital media has led to a broader and more global audience for newspapers, but this still hasn't, 6. 95. Staying on top of changes within media outlets will ensure that your media … What are the three broad categories of newspaper advertising? 30 Nov. SignON project secures €5.6m in Horizon 2020 funding. a. use primarily print media, 38. 44. Traditional radio station owners like him, as well as their advertisers, are concerned about the rise of satellite radio mainly because it: 91. Which of the following advantages does this imply? 28. One disadvantage of using newspapers as an advertising medium is (Points : 2) an inability to cover local markets. It’s an excellent time to buy a media streaming device, whether you’ve just cut the cable cord or you’re looking to supplement your TV package with an online video service like Netflix, Hulu, or a newcomer like Apple TV+ or Disney+. Baltic Centre for Media Excellence project “Development of a Resilient and Informed Media Space in the Baltic States (2019-2021)” Baltic Centre for Media Excellence project “Development of a Resilient and Informed Media Space in the Baltic States (2019-2021)” View more View all work. With The Almighty's help, undaunted Pakistani spirit, and the great, devoted leader, ... Also RCEP will have big impact against us medium to long term. d. Ad space in magazines is more expensive than most newspaper space. 31. What are two of the main disadvantages of newspapers as an advertising medium? Digital video recorders (DVRs) are used by consumers to watch programming on other channels while an advertisement is being broadcast. Start by researching what your target audience are interested in and how they prefer to consume information including via blogs, websites, TV programs, newspapers or magazines. True. (Scenario 13-4) Gretta's Garden decides to run a more sophisticated ad in an issue of a regional publication, City Garden magazine. What type of television transmission broadcasts programming over airwaves to affiliate stations across the United. To survive as a viable advertising medium, newspapers will have to: b. meet the demands of both audiences and advertisers. What type of advertising is Gretta's Garden considering? Magazines have long lead times. Power of the press grows ever weaker as sales slump to new COVID-19 lows. Explore newspaper articles and clippings for help with genealogy, history and other research. 76. 69. Newspaper, television, and radio news programs have all had to adapt and diversify to compete for a share of the market. 99. Newspaper is an excellent medium for: Retailers who require a wide range of creative options same as those available in broadcast media b. Free-standing inserts would be the best option for an individual who wants to sell his old car. 45. When comparing the cost of radio and television advertising, which of the following is true? 26 Nov. a. If the consumer doesn't see the message, no matter how creative or brilliant, it is not an effective message. c. advertisers looking for an uncluttered environment to publish ads. a. simplest buying procedures. In local spot radio advertising, an advertiser places advertisements with a network or syndicate rather than directly with individual stations. As a media class, one disadvantage of magazines is that they are read quickly and discarded—this increases the, b. 15. Start; News & Medien; Aktuelle Pressemitteilungen. Here are some tips to help create an excellent media list. Newspapers for children. monoBLOCK Excellence Factory – digital und automatisiert . ADAPT brings 5 major Digital Media Technology Conferences to Dublin over the next 2 years . The frequent intrusion of commercials has made television advertising the most distrusted form of advertising among consumers. 61. 1. Newspapers provide excellent advertising opportunities when geographic locations are being targeted. Latest US news, world news, sports, business, opinion, analysis and reviews from the Guardian, the world's leading liberal voice True. Radio offers potential advertisers the _____ among all media. In an 8-inch oven-safe skillet heat the olive oil over medium to medium-high heat. 42. There are four categories of basic TV. True, b. The user-friendly navigation will let you view the pages of each edition as you would with the printed copy of the newspaper and lets you search instantly, save stories and share them with friends on social media. The ARC Centre of Excellence for Automated Decision-Making and Society (ADM+S) are currently seeking an Outreach and Engagement Coordinator based in the News and Media focus area of the Centre of Excellence, connecting across several of the Centre’s research programs. b. True. Medium Tour Team, Prize Money QR30,000 1. 34. News Automation Fräsen Digitalisierung Lokale Produktion Technology Excellence 15.09.2020 | Pressemitteilung monoBLOCK Excellence Factory – digital und automatisiert. False (classifieds; these are for Pizza Hut type ads). c. C wants to reach a local audience at a low cost for space. a. This was not solely because producing up-to-date news for a large readership over a wide area became practicable and economic only with the steam press, the railway and the telegraph. 81. ______ means that people will get their local and national news from the Web, but turn to local newspapers for information about sales at local retail stores. 26 Nov. In such a scenario, he should use: 98. Flyfisher magazine is published by the Federation of Fly Fishers. (Scenario 13-3) To keep costs down, the used car dealer decides to make sure that the ads appear every week beside other car sales ads. Chairman David Armitage said: "2020 has proved to be an excellent year for us, despite all the political uncertainty surrounding Brexit and the chaos called by the global pandemic. Aero-Dienst stellt Relaunch der Website vor Weiterlesen. Which of the following is one of those disadvantages? Newspapers are great for many projects, but not for all. Excellence Media, Karl-Walter-Str. 71. Statistics around the world shows that the number of readers of newspapers is falling every year, and this is very reasonable. The leaflets are ready to be tucked into the. b. retailers targeting local geographic markets. 84. Your main reason for this is because magazines have the advantage of: 96. Stream new movie releases and classic favorites on HBO.com or on your device with an HBO app. d. The readers of this magazine are highly interested in the magazine, so the ad will get voluntary exposure. 102. More about the MSNBC Rachel Maddow Show airing weeknights at 9 PM. 94. Find the best study resources around, tagged to your specific courses. The media planner at the agency reminds his client that one of the major limitations of radio may work against the company. 13 November 2020. boyens-medien.de; Hamburg; Polizei entdeckt Marihuana und leere Särge in Hamburg ; Hamburg Polizei entdeckt Marihuana und leere Särge in Hamburg . A factor affecting the future of magazines is that publishers are exploring other ways to take advantage of the interactive digital environment beyond digital version publications. a. By the time its readers receive an edition, some of the trends suggested by it are already known to them. The ARC Centre of Excellence for Automated Decision-Making and Society… By Caroline Keating In News. 56. Check back often for new releases and additions. Print Media Newspapers Strengths Limitations daily delivery - frequency opportunity geographic selectivity some special interest selectivity intensive coverage of specific geographic market reach well-educated audience wide range of editorial material aimed at a broad audience great flexibility in ad size complex information can be communicated second shortest Medium (software requirement needed to … A potential advertiser wants to know how popular the show is in Houston, as well as across the U.S. Research indicates that the show is being watched by 16,400,000 people nationwide. Barter syndication offers both off-network and first-run syndication shows at a higher rate than local TV stations. The Media’s Big Six. They are also interested in the information about the plants and staying up-to-date on what Gretta's Garden has to offer. b. A new animated comedy show, American Family, is being broadcast in Houston. A shoe manufacturer pays part of the media bill when a local shoe store features the manufacturer's brand in its advertising. d. companies targeting highly selective audiences, with specific economic and social backgrounds. 07. The only exception to this rule would be for businesses that wish to target fairly wealth Caucasian households. The marketing director still needs to decide whether he should use local spot radio advertising or network radio advertising. Exclusive rewards for subscribers. Ask your own questions or browse existing Q&A threads. Which of the following is an advantage of magazines as a medium of advertisement? What is one of the main disadvantages of magazines as a media choice for advertisers? Newspapers themselves were once new media. Excellent SME is international project, aiming to establish white list of small and medium enterprises (SME) by means of certification system. False (these are disadvantages of newspapers; magazines have long life), 17. Daily publication allows advertisements to focus on specific current events, such as a 24-hour sale. 33. News . d. Their limited ability to segment target audiences. An advantage of magazines is that they are synergistic with digital media. In the U.S., the majority of the creative effort and money is spent on _____ ad campaigns. He wants to place a radio spot in one of the local stations. newspaper ads have high costs. True. The owners of Kelly & Kallihan Funeral Home want their ads to appear alongside other funeral related ads. 20. (Scenario 13-2) A Midwest sports equipment retailer has its agency set up 60-second commercials on stations in Chicago, Indianapolis, St. Louis, and Milwaukee that regularly cover sports events. News & Media . a. barter syndication. 82. Excellent. An advertiser wants to focus on teenage girls as a target audience and decides to publish its ads in a fashion magazine for teenage girls. You find that you can be able to reach more demographics profiles, and this is an excellent medium in the way that you carry out your various activities. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. 2020 Outreach. Though it is limited to a one-dimensional presentation, radio is a medium with a setting for true creativity, often described as the theater of the mind. a. For an advertiser who wants to target specific audiences in terms of economic, social, and demographic segments, newspapers would be a suitable advertising medium. 55. Format (leave blank if printed document). Full access to expert news, sport, business and lifestyle journalism. Kampala —African Centre for Media Excellence strongly condemns acts of violence against journalists who are covering the ongoing election campaigns. Course Hero has all the homework and study help you need to succeed! (Scenario 13-1) The media planner understands that a teen-oriented magazine will have one big advantage that magazines have over other print and broadcast media. a. television. In 1983, 90% of our media was owned and controlled by 50 different companies, which, at the time, so concerned author Ben Bagdikian that he penned his now-classic book, The Media Monopoly. Which of the following statements about the Internet as an advertising medium is true? By frequently repeating his advertising messages. Take out a Telegraph subscription and get one month's free trial. b. retailers targeting local geographic markets. Media research shows that there are 48,500,000 households watching TV during the time that the quasi-news, 77. This results in fragmented audiences. 58. 83. As Jeffrey Cole, director of the Center for Digital Communication put it, “For the first time in 60 years, newspapers are back in the breaking news business.” Online, newspapers can compete with broadcast media … The NYTimes published a bunch of photos of Thailand doing things right and titled it No One Knows What Thailand Is Doing Right.Because racism. (Scenario 132) George, a participant at a convention, has recently taken over his grandfather's bakery in a Midwest city. Source (From Library of Congress in normal font), Collection name with dates (in italics). Thus, one objective for your media plan would be to achieve the widest reach possible. In this case, which of the following would be the best media choice for advertising? False (satellite radio; AM radio is the oldest). 20. news 18 October 2020 His Excellency Mohammad Abdullah Al Gergawi, Minister of Cabinet Affairs, stated that the UAE government excellence development march, led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has been moving forward for more than 25 years, achieving unprecedented successes in all government fields. False (used to skip commercials & watch only programming itself), 25. True, 21. 29. Which of the following is most likely to be a flaw in this plan? newspapers employ excellent use of color graphics a. a. What they don’t do well is provide much help toward specific target demographics. (Scenario 13-1) The agency has designed an ad for a teenage girls' magazine and is fairly sure that the ad will be very effective. 65. True, b. An advertiser who seeks high reception and voluntary audience exposure for his advertisements, should choose magazines as his advertising medium. Children’s newspapers are an excellent choice for French learners because they use simple language and often explain expressions and concepts in more detail than traditional newspapers. Which of the following is true of syndicated television? This time it was Profhilo packaging, which won the Golden Award at the European Carton Excellence Awards – the Oscars for packaging, which rewards and … Narrowcasting is an example of which of the following advantages of television? He plans to target some southern cities, but wants to use a media class with low absolute cost as well as low cost-per-contact. Unlock your students' creativity through digital storytelling! 40. 35. (Scenario 13-2) The long-time owner of an FM radio station in a mid-size West Coast city is closely monitoring the ups and downs of satellite radio companies. Fachpresse News . Research has found that 65 percent of a surveyed group of consumers felt that they were "constantly bombarded. Authentic newspapers from your day of birth. d. Well-defined geographic audiences will be targeted or nationwide audiences will be targeted, 79. (Scenario 13-4) Gretta's Garden also consults with a media outlet about advertising its products. AARP is a magazine that targets retiring-aged Americans. 72. Steffen Fjaervik about interviewing technique 60. Assess your target audience The first thing you need to decide when creating your media list is who your target audience are and how best to reach them. 66. Our work. Publisher city: publishing company, copyright date. To remain competitive in today's marketplace, newspapers must: c. reinvent themselves and become digital. Which of the following is an incorrect statement and would not be a good reason for this placement? Rapper and producer Dr Dre posted that he was “doing great” late Tuesday after being hospitalized with a possible brain aneurysm. 8. Think of it kind of like a magazine/newspaper website, but where any writer (including you) is eligible to be curated. 46. As opposed to using digital media, using traditional media makes it easier to make an advertising campaign global. Media; News; European Carton Excellence Award for Profhilo packaging: rewarding excellence ; European Carton Excellence Award for Profhilo packaging: rewarding excellence 04 November 2020. What should the magazine do to have more control over the recency of the trends it publishes and retain its readers? Of course, the web site which belongs to well-known newspaper has an excellent starting point on the Internet. Which advantage of magazines does this represent? (Scenario 13-2) An owner of a large restaurant/lounge wants to run an ad on a radio station that covers the Dallas. In order to read e-books or newspapers, the readers have to purchase because the authors and journalists are not working for fun. a. off-network syndication, first-run syndication, and barter syndication b. network, syndicated, cable, and satellite, c. networks, syndication, AM versus FM, satellite, and Internet/mobile. 19. c. Magazines are free of ad clutter that other forms of media are subjected to. As the newspaper page offers a small and relatively expensive format, advertisers cannot provide a lot of information to the target audience at relatively low cost. Today's newspapers have lost their ability to offer the unique advantages to advertisers that they once did—such, 7. Printed newspapers' circulation has plummeted over two decades and the pandemic is another kick in the guts. They are: 62. One of these reasons is that: b. advertisers need media to reach audiences that are likely in need of the information. 26. What kind of advertising should they use? In addition, quality and accuracy are the main target that every publishers aim for, so that, if readers want to read excellent products, they have to pay more to get it. Which of the following statements about newspapers as an advertising medium is true? 48. b. “I’m doing great and getting excellent care from my medical team,” the music mogul posted on Instagram as reports swirled over his condition. The main advantage of magazines as a media choice is their audience selectivity, which can be based on demographics, lifestyle, or special interests. When a Bahamas resort runs its commercials on TV, it gets an advantage that cannot be matched by radio or print media. 29. 73. Over the last two weeks, at least six journalists have been attacked, injured, and/or arrested as they covered 2021 election-related events. 21. 43. 30. a. He asks for a quick overview of the creative opportunities offered by various major media. Newspaper is an excellent medium for: Retailers who require a wide range of creative options same as those available in broadcast media b. Which of the following is a disadvantage of using television as a medium of advertising? Newspapers offer advertisers more creative options than those available in the broadcast media. September 2020. Yet as Andrew Pettegree explains in an elegantly written and beautifully constructed account, it took several centuries before they became the dominant medium for news. This would suggest the use of: 97. It decides to offer some discount coupons in the Sunday newspaper. (Scenario 13-3) The orange juice retailer believes that the appeal of its product cuts across just about every demographic, geographic, and psychographic segment. They offer a wide range of creative opportunities. Radio. Which of the following is most likely a reason for this? 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